See GivingDNA in action alongside your peers in fundraising. Tour the Platform on 3/25/21 @ 12pm CST.

GivingDNA’s insights are powered by Pursuant’s 20 years of fundraising, marketing, and analytics expertise. Our technology empowers every member of your fundraising team at every level of the giving pyramid.

Understand the GivingDNA of Your Supporters to Raise More Money

Understand the GivingDNA of Your Supporters to Raise More Money

Before you can engage your supporters, you have to know them. We gather hundreds of attributes including demographics, behavior, psychographics, affiliation, engagement channel preference and timing. Our technology decodes each supporter, from major gifts to casual supporters, revealing elements of who they are and what motivates them to action.

"We’ve found new upgrade candidates, high net-worth individuals, and information that helps us know more about the huge influx of new donors we received in the last few months."

Second Harvest Middle Tennessee

"With minimal cultivation (only two emails and one phone call), we received two $100,000 gifts from donors who had previously given $500–$2,500 on an annual basis."

Houston SPCA

"Our quarterly business findings showed a 32% growth in revenue per donor, and 62% growth in overall revenue."

Community Health Network Foundation

"Working with Pursuant’s GivingDNA, we were able to analyze data on giving patterns and preferences of our donors, which helped us customize our end-of-the-year request by tailoring our letters into five different categories. With a more personalized approach, we nearly doubled our end of the year gifts."


With Pursuant’s GivingDNA…

Use Donor Data Discovery

Both at the segment and individual level.

Find Prospects Across the Giving Pyramid

Identify the hidden giving potential in your file through our intelligent modeling.

Improve Portfolio Management

Use Major Giving Metrics to make informed decisions.

Optimize New Donors

Use insights to inform acquisition, retention and engagement strategies.

Assess Your File

Understand the size of your opportunity to fuel growth.

Connect the Dots

Find and leverage relationships between constituencies to drive engagement and giving.

We play well with others.

Already have a CRM, Gift Processing or Fundraising platform? Awesome. We make it super easy to integrate with the technologies you already have.

  • salesforce
  • blackbaud
  • virtuous
  • bloomerang
  • donorperfect
  • neon
  • salsa
  • tessitura
  • blackbaud crm
  • blackbaud raisers edge
  • ellucian
  • abila

Don’t see your CRM here? No worries. We easily integrate with most CRMs in addition to custom data integrations as needed.

We’re here to help, let’s talk.

Learn how Pursuant's GivingDNA platform can help you deliver hyper-personalization to your organization.