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Case Study

Second Harvest Middle Tennessee

Why a regional food bank chose GivingDNA to help find donors with potential capacity and interest to make a significant gift to their organization.

By the
Numbers

70%

YOY increase in revenue from major donors

By the
Numbers

70%

YOY increase in revenue from major donors

What challenge were you facing?

We were having trouble identifying the best major donor prospects in our database.

 

Why did you choose GivingDNA?

We were looking for an alternative to time-consuming wealth screening processes, and we wanted to be able to easily prospect our database and quickly segment to find folks that have the potential to give more.

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GivingDNA is a highly valuable, cost-effective tool that has helped us recognize who our best donors and prospects are so our major gift officers are spending time with the right people.

Jennifer Jackson
Director, Donor Services and Analytics

How did GivingDNA help?

GivingDNA has really helped us clean up our portfolios. With an influx of new donors that came in through the pandemic, we have been able to prioritize prospects and replace underperforming assigned donors with the top prospects that have either been on file or recently came on in the past year.

The Results

With refreshed portfolios, our major gift officers know who to spend their time with to build relationships and raise more. FY21 saw nearly twice as many assigned donors make their largest gift to our organization, which led to a 70% year-over-year increase in revenue from those donors

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