See GivingDNA in action alongside your peers in fundraising. Tour the Platform on 6/23/21 @ 12pm CDT.

Insights At Your Fingertips
GivingDNA Gives You Fundraising Results - Fast

How GivingDNA Works

GivingDNA is more than a data analytics tool. We augment your fundraising data with third party data enrichment and decades of best practices. The result? Actionable insights about your donors that help you make better decisions.

+ =

Features

GivingDNA supercharges your data then arranges it in ways that help you quickly see insights about your donors. Raise more money in less time while deepening donor loyalty.

Constituent Dashboard

Visualize constituent data in easy-to-understand graphs and charts that present their interests, wealth, philanthropic priorities, demographic info, and the channels that best engage them.

Giving Dashboard

Quickly and easily access key giving metrics. Drill down on any donor level in seconds to learn where performance is strong or needs attention.

Opportunity Segments

Identify opportunities for upgrade, sustainer, and lapse risk while reviewing suggested strategies for taking action.

Prospect ID

Screen for wealth, receive detailed information about the causes donors care about, and communicate with upgrade candidates. Easy segmentation tools help customize messages and improve engagement.

Profiles

Quickly compare a summary of your overall donor profile against a specific donor segment to understand how that group aligns with or diverges from your average donor.

Dossiers

Grow your major gift pipeline to strengthen and sustain your program for years to come.

Appends

Get demographic, psychographic, and giving behavior data added directly to your CRM.

Modeling

Augmented intelligence with expert fundraisers + AI driven models for advanced segmentation and messaging.

Direct Response Reporting

View detailed reports on past marketing campaigns or appeals. Plus, track current campaigns in real-time with accompanying demographic and psychographic breakdowns.

Deployment Services

GivingDNA is up and running in minutes -- not days.

Onboarding

Our success team will ensure a smooth introduction to GivingDNA.

Integrations

GivingDNA is flexible and works easily with any CRM.

Training

Monthly trainings and a user community help you learn what's working for other fundraisers.

Strategy

A dedicated business analyst and fundraising coach can be leveraged to ensure you're set up for maximum success.

Get Started Quickly

See a Demo

Additional Services

45-DAY PROGRAM

Fundraising Strategy Assessment

Now more than ever, organizations are being asked to do more with less. We get it. This 45 day program will help you recalibrate your fundraising goals by pinpointing the trends hiding in your data that inform an action plan for success in the months to come.

Fundraising Strategy Assessment
Mid-Level Accelerator

90-DAY PROGRAM

Mid-Level Accelerator

Elevate your Mid-level program. We help you evaluate best prospects, discover how and when to cultivate donors, and optimize your program for long term growth.

90-DAY PROGRAM

Major Gifts Maximizer

Jump start your Major Giving program. We evaluate best prospects every month, enhance the case for support, team structure, and internal processes.

Major Gifts Maximizer
Fundraising Kickstarter

90-DAY PROGRAM

Fundraising Kickstarter

Ideal for small nonprofits. We leverage the GivingDNA platform to perform a deep dive into your file, determine points of opportunity and key areas of focus. We identify core donor identities and develop a communications plan to best leverage donor segmentation and budgets.

Fundraising Strategy Assessment

45-DAY PROGRAM

Fundraising Strategy Assessment

Now more than ever, organizations are being asked to do more with less. We get it. This 45 day program will help you recalibrate your fundraising goals by pinpointing the trends hiding in your data that inform an action plan for success in the months to come.

 

Learn More

 

Mid-Level Accelerator

90-DAY PROGRAM

Mid-Level Acceleratorr

Elevate your Mid-level program. We help you evaluate best prospects, discover how and when to cultivate donors, and optimize your program for long term growth.

 

Learn More

 

Major Gifts Maximizer

90-DAY PROGRAM

Major Gifts Maximizer

Jump start your Major Giving program. We evaluate best prospects every month, enhance the case for support, team structure, and internal processes.

 

Learn More

 

Fundraising Kickstarter

90-DAY PROGRAM

Fundraising Kickstarter

Ideal for small nonprofits. We leverage the GivingDNA platform to perform a deep dive into your file, determine points of opportunity and key areas of focus. We identify core donor identities and develop a communications plan to best leverage donor segmentation and budgets.

 

Learn More

 

We’re here to help, let’s talk.

Learn how Pursuant's GivingDNA platform can help you deliver hyper-personalization to your organization.